My Work Experience
An overview of my professional experience during the last six years.
MAIN SKILLS:
Website Design
Graphic Design
Creation of basic marketing channels.
01
Freelancing
2018 - 2023
Self-employed
As a freelancer, I have designed and developed over five optimized websites, ensuring seamless browsing across both mobile devices and desktop computers. Additionally, I have created visual content and marketing campaigns tailored for social media platforms, supporting startups and small businesses in enhancing their digital presence.
Key Responsibilities
✔ Designed and developed responsive websites, optimizing user experience across all devices.
✔ Created digital marketing assets, including graphics and branding materials for social media.
✔ Developed and executed social media campaigns to enhance brand visibility and engagement.
✔ Provided custom web solutions tailored to the unique needs of startups and small enterprises.
Key Achievements
🏆 Successfully designed and launched multiple websites, improving online accessibility for clients.
📈 Enhanced brand presence and digital engagement for startups and small businesses.
🎨 Created high-quality visual content, strengthening branding and marketing efforts.
02
Unique Alibi Apparel
Unique Alibi marked my first venture into entrepreneurship, a brand dedicated to offering stylish, unisex clothing and streetwear. As both Co-Founder and Head Designer, I played a key role in shaping the brand’s identity, while also overseeing logistics operations to ensure seamless supply chain management.
Key Responsibilities
✔ Led the design and creative direction of the brand, developing unique and trend-driven apparel.
✔ Managed logistics and distribution, ensuring timely delivery of products across Mexico and the southern U.S.
✔ Oversaw import operations, coordinating the shipment of raw materials from China and the U.S. to Mexico.
✔ Established relationships with suppliers and distributors, optimizing the supply chain for efficiency.
Key Achievements
🏆 Successfully launched and positioned a unisex streetwear brand in a competitive market.
📦 Implemented a cross-border logistics strategy, expanding product reach beyond Mexico.
🌍 Streamlined international supply chain operations, ensuring cost-effective and timely imports.
2018 - 2021
Co-founder & Head of Logistics
MAIN SKILLS:
Logistical Planning
Apparel Design
Business Administration
MAIN SKILLS:
In-depth marketing campaigns
Creation of content
KPI measurement
03
Canadian Beef LATAM
AUG - DEC (2021)
Social Media Manager
Had the opportunity to launch and manage the company's TikTok account, overseeing its growth and engagement strategy. Focused on content creation, campaign execution, and brand positioning to enhance visibility and audience reach.
Key Responsibilities
✔ Established and maintained the company’s official TikTok account, managing its growth and engagement.
✔ Created and developed captivating digital content to increase audience interaction.
✔ Designed and executed a targeted marketing campaign to boost brand awareness.
✔ Managed a consistent monthly content agenda, ensuring strategic and timely publishing.
Key Achievements
🏆 Successfully launched and grew the TikTok platform, strengthening the brand’s digital presence.
📈 Increased brand visibility and engagement, reaching a broader audience.
🎥 Developed and optimized engaging content strategies, enhancing follower interaction.
04
Emporium.MX
AUG - DEC (2021)
Co-founder & COO
Emporium.MX marked my second venture into entrepreneurship, driven by the mission to connect customers with small local businesses in Monterrey, Mexico. The goal was to create a platform that supported small business owners, fostering growth and sustainability within the local economy.
Key Responsibilities
✔ Led the strategic direction of the company, overseeing business development and operational execution.
✔ Managed resource allocation, ensuring efficient use of finances and assets.
✔ Spearheaded client communications, fostering strong relationships with customers and business partners.
✔ Directed the talent acquisition process, assembling a capable and dynamic team.
✔ Oversaw financial management, including budgeting, investment planning, and operational expenses.
✔ Made critical business decisions, approving strategies and initiatives to drive company growth.
Key Achievements
🏆 Successfully launched and scaled the platform, increasing accessibility for local businesses.
📈 Strengthened business connections between small enterprises and a broader customer base.
💡 Developed a sustainable business model, fostering economic growth in the local community.
🤝 Built a strong network of business partners, enhancing collaboration and resource-sharing.
MAIN SKILLS:
Sales & Customer Service
Commercial Negotiation
Management & Finance
MAIN SKILLS:
Search Engine Optimization (SEO)
Administrative Processes
E-Commerce
05
Sanmiguel Cirugía Plastica
2022 - 2023
Head of Marketing & Business Intelligence
JAN - AUG (2022)
Digital Operations Specialist
NOV (2023) - TODAY
Held the role of Head of Marketing and Business Intelligence from January to August 2022, leading initiatives to enhance brand visibility and optimize digital engagement. Successfully developed and launched the company's official website, implemented SEO strategies, and expanded the organization's digital presence to over 500,000 followers. Designed and executed 25+ structured marketing campaigns, strengthening brand positioning and outreach.
Returned to Sanmiguel Cirugía Plástica in November 2023 as a Digital Operations Specialist, focusing on process digitalization and regulatory compliance. Key contributions include streamlining COFEPRIS procedures and laying the groundwork for the development of an e-commerce platform to enhance service accessibility.
Key Responsibilities
✔ Led the development and launch of the company's official website, ensuring functionality and SEO optimization.
✔ Designed and implemented structured marketing campaigns to enhance brand positioning and digital reach.
✔ Managed social media strategy and content planning, driving audience growth and engagement.
✔ Spearheaded digitalization efforts to streamline internal processes and improve operational efficiency.
✔ Handled COFEPRIS compliance procedures, ensuring adherence to regulations and industry standards.
✔ Developed a strategic plan for the future e-commerce platform, setting the foundation for online sales integration.
Key Achievements
🏆 Increased the company’s total digital audience to over 500,000 followers, strengthening online presence.
📈 Successfully executed 25+ marketing campaigns, significantly boosting brand visibility.
🌐 Optimized website performance and SEO, increasing traffic and search engine rankings.
🔄 Improved internal efficiency through digital automation of routine processes.
🛒 Established the groundwork for an e-commerce platform, expanding future business opportunities.
06
Secretaría de Turismo
de Nuevo León
JUL - NOV (2023)
Internship
Participated in an internship program at the Ministry of Tourism of Nuevo León in July 2023, gaining the opportunity to contribute to community development through government operations. Focused on enhancing internal efficiency by optimizing administrative processes and utilizing various digital platforms.
Key Responsibilities
✔ Improved internal operational effectiveness by streamlining administrative workflows.
✔ Utilized Microsoft Office and other platforms to manage and optimize daily tasks.
✔ Created and maintained a daily schedule for incoming requests to the Ministry of Tourism.
✔ Assisted in financial management, supporting budget tracking and expense monitoring.
✔ Maintained a monthly agenda to oversee and coordinate key departmental tasks.
MAIN SKILLS:
Process optimization
Digitalization of practices
Agenda & event tracking
MAIN SKILLS:
Customer Support
Dashboard Creation
Data Analysis
07
Alianza Automotriz Rivero
Feb - June (2024)
Customer Experience (Cx) Manager
Played a key role in transforming operational efficiency and customer engagement at Alianza Automotriz Rivero. Led the implementation of a comprehensive Customer Experience (Cx) project, enhancing distributor interactions and optimizing the client journey before and after purchase.
Key Responsibilities
✔ Designed and executed a Customer Experience (Cx) strategy to improve distributor engagement and post-purchase support.
✔ Developed and implemented advanced Excel dashboards to centralize and digitalize daily operations, improving efficiency across departments.
✔ Streamlined information flow, reducing the time spent searching for updates and data by 75%.
Key Achievements
🏆 Spearheaded the company’s first comprehensive Cx project, strengthening relationships with distributors and improving customer retention.
📊 Optimized data management processes, enhancing operational oversight and decision-making efficiency.
08
Consulate General of Mexico in New York
Financial Affairs
Dedicated to empowering the Mexican community in New York through free, comprehensive financial counseling, fostering economic stability and growth. By providing personalized guidance, I help individuals navigate complex financial decisions, from budgeting and savings strategies to credit building and investment planning.
Additionally, I work to strengthen financial literacy within the community, ensuring that individuals have the knowledge and tools needed to make informed decisions. Through strategic partnerships with financial institutions, government agencies, and nonprofit organizations, I facilitate access to essential financial services, ultimately promoting greater economic inclusion and long-term financial well-being.
Key Responsibilities
✔ Created and maintained a database of over 140,000 beneficiaries, enhancing service tracking and financial analysis.
✔ Strengthened data management systems to improve service delivery and support for beneficiaries.
✔ Conducted in-depth trend analysis on service demand to inform strategic financial decision-making.
✔ Organized and hosted 50+ digital events and 5 in-person events, collaborating with major financial institutions in New York to reach and benefit over 300,000 individuals.
Key Achievements
🏆 Recognized for Best VAF Practices at the Consular Network Meeting for developing strategic financial proposals for 2025.
💳 Distributed 500+ FINABIEN cards and successfully activated 150+, facilitating secure remittance transfers to Mexico.
MAIN SKILLS:
Public Speaking
Data Analysis
Customer Service
Financial Analysis