Academic Portfolio
I dedicated my time during my Bachelor of Global Business studies at Tecnológico de Monterrey to the following activities and companies:
01
Exportation Plan
Objective:
Development and creation of an export strategy for Core Food Solutions, our partner. The process entails, among other things, an evaluation of the company's opportunities and assets, an assessment of its competitive positioning, and the development of a product adaptation strategy for Rosemary Extract.
Proposal:
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Our proposal centered on entering the United States as a result of favorable economic indicators and megatrends, which were further facilitated by trade agreements like the USMCA, which reduced tariff-related issues and required substantial product modifications. It was suggested that the aforementioned product enter the market through well-known health expos throughout the United States, in collaboration with various retailers, and by showcasing the product in a variety of forms and applications.
02
Global Value Changes & Disruptions
Objective:
Develop a supply strategy for our partner Tyson Foods so that they may export a portion of their products from their U.S. facilities to other regions of the globe. Then, proceed with the implementation of digitalization, technology-driven proposals, and a road map for the implementation of digital tools in order to identify potential supply chain disruptions that Tyson Foods may encounter, along with loss prevention strategies.
Proposal:
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A strategy was devised to facilitate the exportation of American goods to multiple nations in South and Central America. We presented two different strategies for our supply strategy. The first was to form partnerships with local medium to small-sized retailers in the aforementioned countries that held a promising market share relative to their competitors. Establishing a joint venture with a small company from each country was the second option for penetrating a brand-new market with distinctive products and a unique selling proposition. Following this, various potential supply chain disruptions for Tyson Foods were identified in each country, along with a comprehensive strategy for risk mitigation employing both conventional and technological approaches.
03
Development of Internationalization Strategies for the XXI Century
Objective:
Develop an all-encompassing plan for the distribution of Breet's photocatalytic powdered product in Washington, D.C. Developing this plan required consideration of a number of crucial elements, including technological advancements, legal considerations and efficient entry modes for establishing Breet's operations in the United States, the formulation of international strategies, the establishment and comprehension of leadership styles and cultures in the United States, and the knowledge of how to conduct business with American parties effectively.
Proposal:
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Our internationalization initiative advocated for a comprehensive integration of Breet's digital culture and endeavors to establish streamlined and digitalized distribution channels for their products. Breet's photocatalytic additive was suggested for introduction to the Washington D.C. market through a joint venture with a medium-sized paint company that has the potential to emerge as a major player in the sustainable coatings industry over the next few years. This initiative was promoted in accordance with sustainability and business regulations for establishing a company in the D.C. area, in addition to treaties such as the USMCA. Subsequently, two comprehensive executive reports provide synopses of cultural and traditional differences between the business environments of the United States and Mexico, recommendations for interacting successfully with American counterparts, innovative leadership strategies, and encouragement of collaboration in the context of potential expansion.